Brief

You’ve made the positive decision to get this job done and speak with IEI.

Your Customer Experience and Product Development teams are in good hands. We’ve been doing this for over 20 years.

Always well prepared, IEI will have absorbed the essence of your brand and personality. But the brief is about communication. Together we help you reveal to us, your unique identity, the flavours and characteristics of your origin.

From here we define the project’s target market. Business or leisure, premium or economy. We work to understand your design objectives. Assessing your current offerings, the positives and the short comings. We establish budget.

Then together we move forward to deliver on these clear goals and objectives. On time and on budget.

Next:   Design